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In Discussion & Lunch with Tim Reed (MBA'96), CEO, MYOB

Post Event Report:

Tim Reed (HBS MBA), CEO of MYOB, shared his experiences with HCA members in leading a large company through innovation and transformation.  Tim provided a brief history of MYOB to set the scene and then focused on the importance of corporate culture in facilitating innovation.  MYOB uses themed multi-year plans to align the full team behind the mission.  Not only was the discussion open and insightful, but the culture learnings are useable for many members’ businesses and organisations.

Tim Reed plotted an incredible 15-year ride with MYOB – from being in deep financial trouble in the early-2000’s to exceeding a $2b valuation today.
The associated cultural challenges and transformation of the Company from founder control to private equity ownership (x2) and through to a public company environment was extraordinary.
— HCA member

You are invited to Lunch and In Discussion
with fellow alumnus and guest speaker

Tim Reed (MBA'96), CEO, MYOB

“Building a Culture of Innovation – the Journey of Reimagining MYOB”



Date: Thursday 5 October 2017
Time: 12:15pm for 12:30pm - 2pm
Venue: JBWere, Level 42, Governor Phillip Tower, 1 Farrer Place, Sydney
Price: $50.00, includes sandwich lunch & coffee
Dress: Business Attire

Tim Reed


Tim Reed became Chief Executive Officer of Australasia’s largest business management software provider in 2008, after gaining deep operational insights over five years in management roles including Managing Director, MYOB Australia and Group Product Executive.

In these roles he oversaw the Australian business’s growth and its expansion into online services, a journey that continues today in Australia and New Zealand. Tim’s strengths centre on his ability to develop and drive strategy, particularly when marrying technology and business.

Tim has an exceptional management career spanning the markets of Asia, Europe, the United States and Australia. Before his career with MYOB, he lived and worked in Silicon Valley where he held senior management roles in sales, marketing, product management and finance within a number of different companies in the fast paced global technology and internet markets.

One significant role was Vice President of Product Strategy, Marketing and Business Development for Elance Inc, a leading platform for online employment, where he took the strategic lead in positioning new services procurement and management solutions to win premium Fortune 500 accounts including FedEx and GE.

Tim also played a pivotal role at CMGI company Engage I/PRO as Vice President of Marketing and Business Development, growing its revenue and blue-chip client base by forming key client relationships such as AOL/Netscape, Yahoo!, Disney and The New York Times. During this time he was a founding member of the Internet Advertising Bureau where, along with other internet pioneers, he wrote the first set of advertising measurement standards for the Web.

Tim received his MBA from Harvard University, graduating as a Baker’s Scholar, and holds a BCom degree from the University of Melbourne, graduating with First Class Honours.

Along with spending his days overseeing MYOB operations, Tim is a part owner and board member of EHM (Executive Health Management). These roles combined provide him with a well-rounded perspective on the needs of Australasia’s business owners.

He says, “I love the journey we are on at MYOB - helping SMEs build stronger businesses by leveraging the internet. From web hosting to online accounting solutions, we have a great opportunity to bring this vision to life and have a big impact on many businesses.”